5 things

1! It glows in vivid colors that will inevitably turn disappointingly dull when printed in ink. A hard-copy printout may be closer.

2!  If the cover pops out from its background, don’t weaken it by fussing with it.

3! Check out the suggestions about the four type sizes.  A magazine is first and foremost a physical product, so experiment with it as such and be sure to make the most of its capabilities.

4! Worst of all, it is virtual. It is just an illusory likeness of the physical paper product that your potential buyer will ultimately be holding. If you are producing magazines on paper, think and remain conscious of “paperness” all the time.

5! Never trim a printout, mount it beautifully, and display it with its alternates on the finely polished surface of the conference-room table.